The 4 secrets for the creation of a perfect logo
A corporate logo is a key element for any company. Generally, the first thing that is thought is (on the one hand, just) "How to create the perfect logo", leaving aside what can confer a real and tangible value to this distinctive sign: the log of logos. But let's go in parts, beginning with the "creation" phase.
Creating a Stunning & Perfect Logo
To begin, we will cite one of the fundamental rules in both advertising and design: "Less is more.” This is probably the key secret to creating a "perfect logo” that represents the essence of you and your business.
Indeed, most of the time the success of a logo is in its simplicity: an essential design capable of establishing a strong brand identity and thus generate loyalty among customers/consumers. At the same time, it must be original and innovative: therefore, it is advisable that it is not too "descriptive", to allow it to stand out.
Applying wisely the use of the right colors (taking into account the psychology of colors applied to marketing and, therefore, choosing the one that most generates the emotional response we are looking for), you will obtain a unique and easily memorable logo.
Once we have our "perfect logo" design, the most reasonable step to guarantee success is the registration of logos: guaranteeing the rights of industrial property that derive from the creation of a logo seems the most "fair" to reward the efforts to develop them.
Here it is necessary to differentiate the types of logos and their purpose, because for each concept a different protection is applied. We see it below.
Registration of logos as trademarks
When we talk about corporate logos, the most advisable and "safe" is the registration of logos as brands.
The logo represents what the company does and what it "is"; For this reason, companies through this type of registration can ensure the exclusive use of their distinctive symbol for an indeterminate period of time: in fact, a brand grants an exclusive right for a renewable period of 10 years for equal periods of time so many times how many you want
The registration of logos as that of any trademark is territorial, so it is very important to define beforehand which are the territories of greatest commercial interest to make the proper registration. Generally the most advisable is to make a first application for national trademark registration, and if a wider protection is needed, opt for a community trademark registration (the advantage: through a single registration, protection is granted to all the countries of the EU).
Registration of logos as designs
On the other hand, there is not only the creation of corporate logos. Many designers give fruit to their creativity through logos applied to specific products: t-shirts, various merchandising products, stickers, etc.
In these cases of logo designs applied to more "ephemeral" products, because they are associated with fads in a certain way and are not representative of the essence of a business concept, but they are more likely to have a shorter "life”, the most successful is to opt for a log of logos as industrial designs.
Also, on an economic level, it may be more convenient: the costs of a community design registration, for example, are significantly lower than those of a community trademark, the procedures are fast and this registration is more "versatile" since it grants a protection of the design by a period of 5 years renewable up to a maximum of 25.
